How a Pub Quiz Breaks-through Your
Customer's Advertising Blindness

Bar Promotions and Advertising Blindness

How a Pub Quiz Breaks-through Your Customer&##x27;s Advertising Blindness

As consumers, we have become very good at filtering out information that is not relevant to us. Of the 11 million bits of information our brains gather every second, a mere 50 bits makes it to our front of mind.

The majority of people who frequent bars, plan to do it later in the week, on a Thursday, a Friday or a Saturday night. And most bar promotions are based around attracting patrons on these nights, because these are the days that give the best return on your marketing dollar.

If your customer has not already planned to go out on "your quiet night" then they are "blind" to your advertising.

So how does a pub quiz break through a customer's advertising blindness

People are social. When someone speaks directly to us, we take notice. In a noisy crowded room, when someone speaks our name, we hear it. its called "the cocktail effect". When we hear something that is important to us, like out name, the information is fast-tracked straight through our filter to our conscious mind. And when that information comes from a friend then we take even more notice.

This is the key to building a successful pub quiz, or any team event held at a bar.

If everyone knew they wanted to do a pub quiz, they would be doing it already. People don't know they are going to like it, until they try it. Why do they try it? Because someone invited them to join their team. The important thing here is, it is a team event and the initial customer enjoyed the event enough, to invite a new friend.

We recently surveyed the patrons at several quiz nights and asked them how they got involved in the night. Ninety-three percent of respondents said a friend or an associate invited them. They started coming to a pub quiz because they were asked.

A personal invite always breaks through advertising blindness.

And when that request is made by a friend, there is a subtle underlying obligation for the recipient to accept. The closer the friendship, the greater the obligation.

Why customers keep coming back

We also asked patrons to rate their first pub quiz experience against their expectations of the night. On a scale of one to five. Thirty-eight precent of respondents rated their first pub quiz experience as a "five" and fifty-three percent rated it as a "four." Only two precent rated the night less than a "three." That is nine out of ten respondents that we interviewed had a better experience than they expected.

Patrons came to their first pub quiz because they were invited.

They had an experience much better than they expected and that is why they kept coming back.

Sure, there were people who were disappointed with the quiz night, and did not come back. And we didn't speak to them because they weren't there. But what this says is, if you start a pub quiz and get your patrons to make up teams for you, many people who come, will keep coming, and will bring their friends as well. Even on days they didn't originally plan to go out.

Find out more about running a pub quiz at your bar or restaurant

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How a Pub Quiz Breaks-through Your Customer's Advertising Blindness

Bar Promotions and Advertising Blindness

So how does a pub quiz break through a customer's advertising blindness

A personal invite always breaks through advertising blindness.

Why customers keep coming back

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How a Pub Quiz Breaks-through Your
Customer's Advertising Blindness