One of the good things about running a trivia night is that you have a captive audience.

And this gives an additional avenue to monetarize your event besides sales over the bar. You have an audience and through the cover pages, event advertising material and the host you have the ability to advertise products and services.

There are two main targets of your advertising drive. One is your suppliers. It makes sense for a beer or alcohol brand to endorse or advertise a trivia night at a bar or club.

The advertiser wants something for their dollar. They want exposure. This can be best done via the posters and table talkers you use to advertise the event, or if this isn't possible then via the coversheets used on the night. Each of these coversheets sits on the teams table for the entire night. On our standard coversheet we put a place at the bottom of the page for the teams to keep their own score. Also on the back we place brainteasers, jokes and puzzles. These are aimed to keep the team members entertained during breaks but also to keep the coversheet with the advertisers name in front of the team for the whole night and not tossed in the trash can.

If there is a alcohol brand trying to break into your bar you have extra leverage to ask for sponsorship for the night. The sponsorship can be in the way of money, free product that you can sell or give away or free promotional products you can use for prizing. In return the advertiser gets advertising space on your coversheet.

The other place to look for sponsorship or advertising revenue is with your patrons. Your patrons work for companies, are managers for companies, they may even own companies. If these companies have a target market aligned with your clientele then why shouldn't they support your night? You may have to be imaginative how you pitch the link. But all companies need to get their product and their name in front of potential customers. You're doing them a favor. And any money saved is added directly to the bottom line, well worth the effort.

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